Our "panorama 360°" could be also called 360 photos, 360° panoramas, 360-degree panoramas, etc. The panorama 360° is a controllable panoramic image that surrounds the original point from which the shot was taken. It allows you to look anywhere (up, down, left, right and behind). It is like being in the moment that the photograph was captured. The ability to turn around and look at a surrounding environment is achieved through a combination of software and a number of panoramic photos.

360-degree photos are shot on a specialist 360 camera. The camera has two lenses, which allows over 180 degrees of exposure. In basic terms, two photos are taken simultaneously and are then stitched together to create an image that can be viewed 360°.

As the medium is still young, not many local or national businesses are employing the technology. This is a massive opportunity for businesses to stand out from their competitors and gain a competitive advantage.

By its' nature, 360 images are immersive and emotive. Thus they become memorable and stay with the viewer. This results in greater 'word of mouth' and interaction with your business. As a result, there is a higher probability of the viewer not only returning to your business's website, because of the rich experience but also purchasing more often.